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Why considering your website protection is as important as your branding.

  • 01 March 2021

Why considering your website protection is as important as your branding.

By: Dr Mohammad Reza Beheshti

When a business is setting up or re branding a website so much attention is paid to the functionality, look and feel of the website but how much time and attention is spent to ensure its security?

If your business is one that offers online transactions in the form of buying products and services and if you hold any customer data at all, then it is your responsibility that this data stays safe. Web security is important to keeping hackers and cyber-thieves from accessing sensitive information.  Without a proactive security strategy, businesses risk the spread and escalation of malware, attacks on other websites, networks, and other IT infrastructures.

Small and medium sized businesses are particularly at risk. Most small business owners are too busy to think about security in any depth. While they’re often aware generally of security issues, they often don’t connect those threats with their own business. Even when your business is in its infancy you might start to notice you get strange messages or comments that you need to moderate. This spam can be so much trouble that some business owners have switched off their contact page!

Your website is your storefront, particularly during this last year when many businesses have increased their online traffic and sales due to lockdown. The threats can come in many forms – infecting a website with malware in order to spread that malware to site visitors, stealing customer information, like names and email addresses, stealing credit card and other transaction information, adding the website to a botnet of infected sites, and even hijacking or crashing the site.

Whether you considered website security in the early stages of your business or not, now is the time to ensure your site is protected. Sadly, it is a fact that most captcha systems can be easily bypassed by bots and hackers and this is simply due to how technology has developed. So all that time, effort and budget you spent creating your branding and getting the look and feel of your website right to attract customers will hardly be worth it if your website security is not up to protecting them.

We have a solution for you that could be FREE for your business to install and use. We developed SiaraShield to be the first line of defence for your website security. If you would like to learn more about how we can secure your website contact us today or simply go and download SiaraShield for yourself to see how effective it is for your business and customers.
 

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